Marketing Management: a cultural perspective
By: Penaloza, Lisa.
Material type: BookPublisher: London Taylor and Francis; Routledge 2012Edition: 1st Ed.Description: xxxviii,540p.ISBN: 9780415606837.Subject(s): Marketing Management | Marketing Management - Cross Cultural StudiesDDC classification: 658.8Item type | Current location | Call number | Status | Date due |
---|---|---|---|---|
Monograph | Indian Institute of Management Udaipur C4/2 | 658.8 (Browse shelf) | Available |
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